Non-League outfit MatchRoom FC have unveiled their jersey for the 2020 football season, which displays their partners.
Logistics brand OverXpress; Nigeria’s leading football website SCORENigeria; branding outfit Awesome Creations; leading e-commerce brand Naarya Stores; JES CAFE and BAKERY; Makurdi Local Government as well as top PR agency, MatchRoom Sports and Media are brands on the team’s shirt and shorts.
MatchRoom FC, fondly called “Makurdi Zebras” are presently competing in the Fiidi Grassroots League, a 12-team non-league, in Makurdi, Benue State.
The jerseys represent a departure from the norm in Nigeria as MatchRoom FC become the first Nigerian club to have multiple advertisement on its jersey.
Speaking on the unveiling of the jersey, President of the club, Ojeikere Aikhoje, said: “Branding is significant in football. This is the first in Nigeria and we are proud to pioneer this initiative despite our position in non-league football.
“We were able to convince Nigerian brand owners to use our jerseys as mobile billboards to showcase their brands.
“Our desire is to see a new trend to attract sponsors and fans to clubs.
“As a team based in Benue State, ‘Hello Benue’ equally found a place to sell the state to the world.”
